← back to the studiogoogle ads vs social ads ,
which works in dubai?
It's the most common budget question we get, and it has a real answer: the two channels do different jobs. Google catches people already looking. Social makes people want something they weren't looking for. Which one deserves your budget depends on whether demand for you already exists.
- intent vs demand creation
- one team, both channels
- creative built for each platform
asked often.
When does Google Ads win?
When people already search for what you sell: 'hotel brunch dubai', 'villa renovation company', 'energy trading uae'. The intent exists, you're paying to be the answer. If the searches exist, Google is usually the fastest channel to revenue.
When does paid social win?
When people don't know they want you yet, a new venue, a launch, a brand with a visual story. Nobody searches for a restaurant that opened last week; a reel that makes the food look unmissable creates the demand. Social is where desire is built.
Why do most brands end up running both?
Because they feed each other. Social creates the awareness; the person then Googles you and the search ad closes it. Run only search and you're harvesting demand someone else created. Run only social and you lose the high-intent clicks at the finish line.
How should the budget be split?
By where your demand sits today, then adjusted on performance. We scope every account individually, no published packages, and the reporting shows cost per booking, enquiry or sale, so the split follows evidence rather than habit. You get what you pay for in management: cheap setup on two channels wastes more than proper setup on one.