← back to the studiois seo dead now that
people ask ai?
No, but the prize has moved. Fewer people scroll a list of ten links; more read one answer. The work that earns a place in that answer is the same work that earned rankings, done with more discipline.
- foundations still win
- answers over keywords
- measured in enquiries
asked often.
What actually changed?
Informational searches increasingly end without a click. Commercial searches still convert through your site. So the informational content's job shifted, it now earns citations and trust rather than traffic.
What still works exactly as before?
Technical health, site speed, clear structure, local listings, reviews, and content that genuinely answers something. Assistants are built on those signals, not instead of them.
What should we stop doing?
Keyword-stuffed blogs written to fill a calendar. They never worked well and they're actively useless now, an assistant won't quote a page that says nothing.
Where should the effort go?
Fewer, better pages: one per service, one per industry, and honest answers to the questions you get asked on calls. Then make sure your facts match everywhere on the web.