← back to the studiodoes my website need
to change for ai search?
Usually yes, but not a rebuild. Most sites fail AI search for boring reasons: nothing states plainly what the business does, the facts differ from page to page, and there are no pages that answer a question. Those are fixable.
- answers, not adjectives
- consistent facts sitewide
- fast, clean build
asked often.
What's the first change to make?
Say what you do, for whom, and where, in plain words, high on the page. Assistants can't infer your business from a hero video and a tagline. Clarity first, personality second.
Do we need to add new pages?
Usually a handful: one per service, one per industry you serve, and pages answering the questions your customers actually ask. That's the material an assistant has to work with.
Does design have to suffer?
No. This site is the proof, it's built exactly the way we'd build yours, and the machine-readable layer sits underneath the design, not on top of it.
Is a rebuild ever the right call?
When the site is slow, can't be edited, or hides its content inside images and sliders. If a person needs three clicks to learn what you sell, a machine never will.