← back to the studiohow much does a logo &
brand identity cost in dubai?
A logo is a mark. A brand identity is the system that makes everything you put out, menus, reels, packaging, proposals, look like it came from one place. They are different jobs with different costs, and confusing them is how businesses end up buying the wrong one.
- strategy before design
- systems, not just marks
- built to roll out everywhere
asked often.
So what does it cost?
We scope every identity individually, so no published figures. Cost follows scope: a mark alone is one job; a full identity, typography, colour, art direction, templates, guidelines, rollout assets, is another. Tell us what the brand needs to do on WhatsApp and we'll price the actual scope.
Why is the cheapest logo the most expensive?
Because a cheap mark with no system behind it gets replaced within two years, and every touchpoint made in the meantime, signage, menus, social templates, the website, has to be redone with it. You get what you pay for: a properly built identity is designed once and rolls out for years.
What's included in a full brand identity?
Strategy first, positioning, audience, tone, then the visual system: logo suite, typography, colour, imagery direction, and the templates your team actually uses day to day, documented in guidelines so anyone applying the brand gets it right.
We already have a logo. Can you build around it?
Often, yes. If the mark is sound, we evolve the system around it rather than starting over. If it's holding the brand back, we'll tell you honestly and show you why.